# Suno By [Union Square Ventures](https://blog.usv.com) ยท 2026-06-03 music, ai, creativity --- USV is delighted to be participating in [Suno](https://suno.com)'s Series D [round of financing](https://suno.com/blog/series-d-announcement). The last two decades of the internet have proven, more than any other period in history, that people are inherently creative. As smartphones democratized most creative mediums, many of us began posting our thoughts, photos, videos, and podcasts, too. Platforms like TikTok and YouTube became giant platforms, creating marketplace dynamics between creators and consumers. The one medium that took some extra time was music. Even with smartphones, making music was still very hard. While platforms like Spotify, SoundCloud, and Bandcamp made it easier to distribute music, they didn't make it easier to actually create it. Until AI, and more specifically, Suno. Since launch only a few short years ago, Suno has enabled more non-musicians to produce finished music than arguably all prior technology combined. But it's clear that Suno isn't a typical content marketplace in the same way that YouTube and TikTok are. Yes, people are creating music on Suno and others are listening to that music. But perhaps an even more interesting trend has emerged: people on Suno are creating music just for fun. On most platforms, people create for the potential of reaching an audience, or perhaps one day generating revenue. But on Suno, people create for the simple joy of creating music. Suno's founder and CEO, Mikey Shulman, calls this "creative entertainment," and it's similar to the trend emerging on other AI platforms: building software not just because it can help you be more productive, but because it's fun. Generating AI images because they're cool to look at. Vibe coding games because now your friends can be part of the game. At USV, we get excited when a new behavior emerges that feels both surprising and inevitable. Suno is enabling one. For the first time, the distance between the music in your head and something you can actually hear is nearly zero. If Suno is a preview of what's coming, we believe creativity itself is about to become far more participatory. That excites us enormously, and we're proud to back Mikey, Georg, Martin, and the Suno team as they build it. --- *Originally published on [Union Square Ventures](https://blog.usv.com/suno)*